For a long time, Adobe Photoshop and Affinity Photo have been the leaders in the field of image editing. However, in recent years, the industry landscape has begun to quietly change. Many creators are starting to abandon Adobe products in favor of more affordable alternatives. At the same time, some are embracing image editing tools centered around AI technology. Topaz Labs Photo AI and Photoroom are among the front runners in this shift.

SoftBank-backed Picsart has released the Ignite suite, featuring over 20 AI tools. This suite is designed to inspire creativity for businesses and individuals, speeding up digital content production. Ignite offers a variety of AI-driven image editing tools as well as functionalities to generate GIFs and stickers based on text prompts. It also helps businesses and digital marketers create eye-catching brand materials. Picsart seems to be shifting from a consumer-focused model towards providing a more comprehensive platform to meet businesses' digital content needs powered by AI.