According to foreign media reports, Samsung Electronics is in discussions with OpenAI for an "open partnership", aiming to integrate OpenAI's advanced technologies into its television product line to enhance its competitive edge in the global TV market. It is reported that Samsung plans to incorporate several core technologies from OpenAI, including GPT text generation, DALL·E image generation, Whisper speech recognition, and the O1 inference model. These technologies will provide users with innovative features such as personalized content recommendations, conversational assistants, and real-time translation. For example, users can engage while watching programs.

At the International Consumer Electronics Show (CES) held in Las Vegas, TCL announced a groundbreaking piece of news: the company will integrate Google's latest AI large model, Gemini, into its overseas flagship television product line, with the first smart TV featuring Gemini AI expected to launch globally in 2025. This collaboration marks a critical step in the deep integration of traditional home appliance manufacturing with artificial intelligence technology. As a leading TV manufacturer in China, TCL's choice to partner with Google's top AI model not only reflects its commitment to innovation.