Apple Inc. is accelerating its research and development in artificial intelligence (AI) to regain its leading position in the industry. To achieve this goal, Apple has made significant personnel adjustments, appointing veteran executive vice president Kim Vorrath to the artificial intelligence and machine learning department as the chief deputy to AI head John Giannandrea. Vorrath is known for his outstanding problem-solving abilities and experience in driving the success of major projects. This reassignment is seen as a key move for Apple to strengthen its AI team and reinvent its AI competitiveness.