Recently, UK mobile communications giant Vodafone announced a new collaboration with Google to promote a range of cloud services, generative artificial intelligence tools, and cybersecurity services among customers in Europe and Africa. This partnership continues their existing relationship, which has developed over the past decade, and this expansion will further enhance the market competitiveness of both companies. Image source note: Image generated by AI, image authorized by service provider Midjourney. According to Vodafone's statement released on Tuesday, the new collaboration will focus on promoting Google’s cloud storage subscription service, among other initiatives.

Vodafone and Microsoft have entered into a 10-year strategic partnership aimed at providing digital platforms for over 300 million enterprises, public sector organizations, and consumers. The collaboration focuses on generative artificial intelligence, IoT expansion, digital and financial services, and optimizing global data center cloud strategies. Vodafone will invest $1.5 billion to co-develop cloud and customer-centric AI services with Microsoft. The partnership also includes expanding M-Pesa to drive digital acceleration in Africa, improving the lives of 100 million consumers and 1 million small and medium-sized enterprises.