Claros is an online personal shopping assistant that leverages AI technology to guide customers in selecting and purchasing the desired products, just as an in-store assistant would. It is available 24/7 to assist customers, offering product recommendations based on their needs, and providing easy access to product images, prices, and detailed links for customer convenience, allowing them to effortlessly add items to their shopping cart. Merchants can use Claros to understand common customer questions and purchase habits, thereby optimizing the website's product selection. It can be seamlessly integrated into existing brands to provide a consistent shopping experience. By simply incorporating Claros, merchants can allow customers to engage in conversations for purchase recommendations, thus enhancing order conversion rates.