On March 25th, Kuaishou released its 2024 full-year financial results, reporting a year-over-year revenue growth of 11.8% to 126.9 billion yuan, and an adjusted net profit of 17.7 billion yuan, a significant increase of 72.5% year-on-year. A key highlight of the report was the rapid commercialization of "Keling AI," its video generation large model launched last June. By February of this year, it had accumulated over 100 million yuan in revenue.
Keling AI employs a membership fee model for C-end users and has established API subscription partnerships with thousands of B-end enterprises. Kuaishou CEO Cheng Yixiao revealed during the earnings call that Keling AI serves over 5 million users, with monthly revenue exceeding 10 million yuan, and is projected to experience significant growth in 2025.
Cheng Yixiao emphasized that Kuaishou is at a crucial juncture where AI technology is reshaping the industry landscape. AI not only improves efficiency but also serves as the core engine driving platform growth and commercial value. Keling AI is positioned as the new infrastructure for video creation in the AI era, aiming to lower the creation barrier and meet users' diverse content needs. Since its launch, Keling AI has maintained high-frequency iterations, with the latest version showing improvements in both image and dynamic quality.
Kuaishou has prioritized video large models in its R&D efforts, focusing its main computing power on this area to gain a competitive advantage. The company plans to continue increasing R&D investment in the future, upgrading existing businesses with Keling AI and opening up new avenues for AI video content production. Simultaneously, Kuaishou is also developing large language models, shifting its focus to the Kuayi MoE model to reduce costs.
In terms of AI commercialization, Kuaishou is actively exploring C-end membership, B-end API subscriptions, and integration with existing businesses. In the online marketing field, Kuaishou utilizes large models to optimize advertising delivery effectiveness and employs AIGC to improve the efficiency of marketing material production. In the fourth quarter, the daily consumption of AIGC marketing materials and virtual digital human live streaming solutions on the Kuaishou platform exceeded 30 million yuan. It is estimated that AI large models can reduce the cost of customer short video marketing material production by 60%-70%.
Cheng Yixiao stated that in the face of market cycle fluctuations in the AI market, Kuaishou's best approach is to leverage AI to upgrade existing businesses, creating a positive cycle of R&D investment and returns to navigate market cycles.
