As the artificial intelligence wave sweeps through the gaming industry, Nintendo has chosen an unconventional path. Recently, in an interview with The New York Times, Nintendo's renowned designer Shigeru Miyamoto expressed the company's firm stance on maintaining originality and rejecting the blind following of AI trends.
Miyamoto emphasized: "It may seem like we're just going against the grain, but in reality, we're striving to find what makes Nintendo special. While people are universally talking about artificial intelligence and everyone is moving in the same direction, Nintendo prefers to take a different path." This statement clearly outlines Nintendo's unique positioning within the current trends of the gaming industry.
In stark contrast to Nintendo's stance, other major players in the gaming industry are actively embracing AI technology. Embracer Group has already begun applying AI in game development, while companies like Ubisoft, Nvidia, and Microsoft are exploring the possibilities of using generative AI to create game characters. This industry divergence highlights the uniqueness of Nintendo's strategic choices.
Nintendo's decision reflects the company's long-standing core values of innovation and emphasis on originality. By choosing a path different from the mainstream, Nintendo appears to be reaffirming its unique position in the gaming industry while challenging the current trend of AI-driven game development.