Recently, HERE Technologies, a location data and technology platform based in the Netherlands, announced a ten-year collaboration agreement with Amazon Web Services (AWS), with a total partnership value of $10 billion. This collaboration aims to revolutionize the development of Software-Defined Vehicles (SDV) and drive innovation in the automotive industry.
Image Source Note: Image generated by AI, licensed from Midjourney
Under the agreement, HERE will combine AWS's high-performance cloud capabilities with its own artificial intelligence (AI) and machine learning (ML) models to provide cutting-edge location software for automotive manufacturers and mobility companies. The application of this technology will help accelerate the development of Advanced Driver Assistance Systems (ADAS). HERE has also launched a tool called SceneXtract, which combines HERE's high-definition real-time map data with AWS's generative AI services, enabling automotive manufacturers to quickly create simulated environments, significantly reducing testing time and costs.
At the same time, HERE has introduced its AI assistant, a solution designed to innovate navigation and logistics for Software-Defined Vehicles and transportation companies. This assistant utilizes various generative AI large language models (LLM) to provide location-aware guidance and natural language-driven insights, offering personalized travel planning suggestions based on driving habits, real-time traffic conditions, and specific preferences. Key features of the AI assistant include complex trip planning, smart electric vehicle (EV) route planning, and enhancing vehicle safety through precise map data integration.
Accurate real-time positioning information is crucial for ADAS and autonomous driving technologies. This precision allows vehicles to respond timely to their surroundings, anticipate and adapt, and optimize routes for multi-site electric vehicle charging. HERE's real-time map solutions will enhance navigation, EV efficiency, and route optimization, promising to reduce software development time, accelerate the deployment of innovations, and meet the demands of complex data processing.
In addition to the automotive industry, HERE and AWS have also launched innovative transportation and logistics solutions under their Strategic Collaboration Agreement (SCA). Based on HERE's location intelligence and AWS's cloud infrastructure, these tools aim to optimize supply chains, enhance real-time asset tracking, and improve cargo visibility, supporting sustainable delivery goals for businesses and independent software vendors.
Key Points:
🚗 HERE and AWS have entered into a $10 billion partnership aimed at driving innovation and development in Software-Defined Vehicles.
🌐 The newly launched SceneXtract tool and AI assistant will provide automotive manufacturers with cutting-edge location solutions, enhancing vehicle safety and efficiency.
📦 The collaboration is not limited to the automotive industry, as it will also introduce new logistics solutions for optimizing supply chains and real-time tracking.
