Global systems integrator and consulting leader Reply recently announced a multi-year strategic collaboration with Amazon Web Services (AWS) to accelerate innovation and adoption of generative artificial intelligence (GenAI). This partnership will empower global enterprises to harness the full potential of AI, leveraging advanced cloud infrastructure and AI-driven capabilities. Reply, along with its subsidiaries Data Reply and Storm Reply, will work with AWS to develop industry solutions that enhance process efficiency and productivity, and build specialized GenAI products for various industries and use cases.
Reply and AWS share a long history of collaboration. Since achieving AWS Machine Learning Competency certification in 2020, Reply has been at the forefront of AI innovation, gaining preview access to Amazon Bedrock in 2023 and becoming one of the first companies globally to receive AWS Generative AI Competency certification in 2024.
Reply’s Chief Technology Officer, Filippo Rizzante, stated: “We are thrilled to expand our collaboration with AWS to explore the full potential of generative AI. Our partnership combines cutting-edge AWS technology with Reply’s AI expertise to deliver transformative solutions for our clients. This underscores our commitment to innovation and our determination to help organizations stay ahead in the rapidly evolving digital landscape.”
This collaboration will enable Reply’s clients to efficiently adopt AWS and embrace AI at scale in a secure and simplified manner. Reply’s subsidiaries will deploy AWS’s advanced AI and machine learning services, such as Amazon SageMaker, Amazon Bedrock, and Amazon Q, to design, develop, and deploy generative AI applications across various use cases, including software engineering optimization, personalized customer experiences, operational efficiency, intelligent cost optimization, and sales and marketing automation.
As part of the agreement, Data Reply and Storm Reply will receive dedicated training and resources to help them deliver tailored AI solutions for markets such as automotive, financial services, and energy. Reply’s AI expertise is reflected in solutions across multiple domains, including knowledge management, software development, customer interaction, supply chain optimization, security, and social media management. These solutions leverage advanced generative AI technologies to deliver significant business value.
For example, Storm Reply partnered with Audi to leverage a RAG-based AI chatbot to enhance internal document management processes, simplifying document management and retrieval, and improving operational efficiency. Additionally, the renowned Italian publishing group Il Sole24Ore collaborated with Storm Reply and AWS to transform its popular “L’Esperto Risponde” service using generative AI, enabling experts to seamlessly interact with a knowledge base of over 130,000 documents, automating response drafting, and significantly reducing response times.
Reply continues to push the boundaries of AI technology, developing generative AI solutions on AWS utilizing Anthropic’s Claude model. These models provide safe and reliable outputs, avoiding harmful activities, and integrate with Amazon Bedrock for secure data access. By combining Anthropic’s powerful models, AWS’s secure infrastructure, and Reply’s AI expertise, clients will gain unprecedented value.
Key Highlights:
🌟 Reply and AWS partner strategically to drive generative AI innovation.
🤖 The collaboration will enable businesses to efficiently adopt AWS and launch AI solutions across various industries and applications.
🚀 Reply’s AI expertise delivers significant results across multiple domains, including tailored solutions for the automotive, financial, and energy sectors.
