According to the Wall Street Journal, among all AI subscription services, ChatGPT Plus has demonstrated remarkable user retention, with a paid user retention rate of 71% six months after subscription, ranking first in the industry.
Data provided by Earnest Analytics shows that the Claude Pro service from Anthropic follows closely behind, with a retention rate of 62%. Google’s Gemini Advanced ranks third with a retention rate of 60%, while Perplexity Pro and Character.AI (c.ai+) have retention rates of 49% and 47%, respectively.
Meanwhile, OpenAI is launching new features for ChatGPT Plus, Pro, and Teams users, allowing them to set up timed or recurring tasks. The company stated that enterprise users will also soon have access to this feature, and free users will enjoy this service in the future as well.
It is worth noting that after the launch of ChatGPT Plus in November 2023, OpenAI temporarily paused new user registrations due to overwhelming demand that put pressure on the platform. This surge in demand was triggered by new features announced at the company’s developer conference.
Among other major competitors, Anthropic's Claude Pro, launched in 2023, offers paid users five times the usage limits of the standard version, focusing on high-frequency scenarios such as summarizing papers, contract queries, and code iteration. Google, on the other hand, plans to rename its AI chatbot Bard to Gemini in February 2024 and introduce the Gemini Advanced subscription service, emphasizing its conversational, multimodal, and practical features.
Perplexity introduced the "Buy With Pro" AI shopping assistant for its Pro users last November, which assists users in researching and purchasing products through AI technology, along with a one-click checkout feature on its platform.
This data reflects that despite fierce competition in the AI subscription service market, various products are striving for user preference through differentiated features and continuous innovation. The high retention rate of ChatGPT Plus also proves the ongoing demand for high-quality AI services.
