US cloud software company Salesforce recently announced an investment of $500 million in Saudi Arabia, focusing on the development and application of artificial intelligence (AI) technology. This decision comes amid intensifying global competition, as countries strive to attract investments in the AI sector. As part of this investment, Salesforce will launch its latest Hyperforce platform architecture in Saudi Arabia, leveraging its strategic partnership with Amazon Web Services (AWS) to enhance local technological infrastructure.
In the field of artificial intelligence, Salesforce is not alone. The company plans to collaborate with several top firms, including Capgemini, Deloitte, Globant, IBM, and PwC, to further promote its Agentforce product designed for customer service agents. Additionally, Salesforce will provide Arabic language support for its AI-related products to ensure better service for the local market.
Image Source Note: Image generated by AI, image authorized by service provider Midjourney
This significant announcement was made at the global technology event LEAP2025 held in Saudi Arabia. The event attracted up to $14.9 billion in new AI investments, showcasing Saudi Arabia's strong momentum in the global technology investment arena. Another important plan from Salesforce is to establish a regional headquarters in Riyadh and to provide skills training for 30,000 Saudi citizens by 2030. This will not only boost the local economy but also lay the groundwork for future technology talent development.
As global attention on artificial intelligence technology continues to rise, major tech companies such as Microsoft, Amazon, and Google are also actively increasing their investments in AI infrastructure. Salesforce's investment in Saudi Arabia will undoubtedly inject strong momentum for its further expansion and influence in this field.
