The AI search engine Perplexity recently released a commercial starring Lee Jung-jae, the renowned actor from Squid Game. In the ad, Lee Jung-jae is trapped in a confined room and must answer a series of questions to escape. A highlight of the commercial is its playful jab at a humorous Google AI blunder from last year.
One of the questions Lee Jung-jae faces is, "How do you make cheese stick to pizza?" This directly references a Google AI feature launched last year that aimed to generate summary answers using web search results. However, this feature drew significant criticism from users due to one answer suggesting mixing approximately 1/8 cup of Elmer's glue into the sauce to make the cheese stick. This absurd suggestion amused and baffled many.
With the rise of competitors like Perplexity, Google is facing increasing pressure. To address this, Google announced earlier this month that it would expand the visibility of its AI summaries, making AI-generated content visible for more queries. Meanwhile, Perplexity, which calls itself an "answer engine," has recently been accused of plagiarism.
At a crucial moment in the commercial, Lee Jung-jae pulls out his phone to search for answers. Initially, he asks a platform called "Poogle," but the results are disappointing. He then turns to Perplexity, seeking a more reliable answer. With the help of Perplexity's AI assistant, he receives the response: "Use fresh, low-moisture mozzarella cheese. Don't use glue." This answer is not only scientifically sound but also humorously points out Google AI's mistake.
This commercial cleverly uses entertainment to promote Perplexity's search capabilities while subtly countering its competitor. The use of a celebrity and humor effectively grabs the audience's attention.
Key takeaways:
🌟 Lee Jung-jae stars in a new Perplexity commercial, showcasing his escape from a locked room by answering questions.
😂 The ad satirizes Google AI's past absurd suggestion of using glue to make cheese stick to pizza.
📱 Perplexity uses entertainment to highlight its search capabilities, emphasizing scientifically sound answers over erroneous suggestions.
