Recent antitrust litigation revealed internal Google documents showing the company considered exclusive deals last year with multiple Android manufacturers, including Samsung. These agreements encompassed not only Google's search application but also its newly launched Gemini AI application and Chrome browser. This news has undoubtedly sparked widespread industry concern, particularly given the increasingly stringent antitrust regulations.
Documents indicate Google aimed to achieve dominance on Android devices through these partnerships. Specifically, Google planned to make its search engine, Gemini AI, and Chrome browser the default applications. This would ensure users first encounter Google services when using these devices. While this strategy would strengthen Google's influence in the mobile internet ecosystem, it also raises regulatory red flags.
Within the context of the antitrust trial, Google faces pressure from all sides. With growing calls for fair competition, such partnerships could be interpreted as excluding competitors. Industry analysts suggest that if Google continues this strategy, it may face stricter regulatory measures, impacting its market positioning.
Furthermore, Google's Gemini AI application holds high expectations, anticipated to play a significant role in areas such as smart assistants and content generation. Close collaboration with hardware manufacturers could better integrate Google's AI technology into users' daily lives. However, balancing technological innovation with antitrust compliance remains a crucial challenge for Google.
Google's plan reflects its strategy to gain an edge in a fiercely competitive market, but it also sparks deeper discussions about market fairness and technological monopolies.
