Recently, Apple's website, specifically the "Apple Intelligence" page, underwent a significant change. Visitors to the page will notice the removal of the phrase "Available Now." This adjustment has sparked considerable interest and speculation regarding its underlying cause.
Reports indicate that the National Advertising Division (NAD), a U.S. advertising self-regulatory organization, issued a statement deeming Apple's AI advertising misleading. Apple's promotion of its AI capabilities lacked qualifying statements, leading consumers to believe that the upcoming iPhone 16 series would offer immediate access to all AI features. To avoid further misunderstanding, Apple removed the "Available Now" statement.
Prior to this, Apple confirmed a delay in the release of its next-generation AI voice assistant, Siri. Internal sources suggest the new Siri is expected to launch next year. Apple stated that this personalized Siri will boast enhanced capabilities, including access to users' emails, messages, files, and photos, enabling a more comprehensive understanding of user needs and improved task completion. However, Apple's development progress has been slower than anticipated.
Furthermore, internal dissatisfaction with the AI project's progress has led to changes within Apple. To accelerate Siri's development, Apple CEO Tim Cook reshuffled the executive team, appointing Mike Rockwell, the head of the Vision Pro project, to oversee the Siri voice assistant. This personnel change aims to bolster Apple's competitiveness in the AI field and ensure users can experience the new features sooner.
Key takeaways:
📉 Apple removed the "Available Now" statement from its website due to misleading advertising claims.
🗓️ The new Siri is delayed until next year due to longer-than-expected development time.
🔄 CEO Cook reshuffled the executive team, appointing a new leader to accelerate the AI project's progress.
