Microsoft has announced a partnership with Inworld AI, bringing the powerful capabilities of generative AI models to game development. The news of AIGC advancements in the gaming industry is becoming increasingly prevalent, with the market focusing on the integration of AI with the industry, companies, and products. The collaboration between Microsoft and Inworld AI centers around practical content production, where technical tools are set to be crucial for cost reduction, efficiency enhancement, and competitive advantage in the next phase. Inworld AI, valued at $500 million, is also the most funded company in the field of AI gaming. The role of game AI in cost reduction, efficiency enhancement, and integration of AI engines has touched the core of Game AI 2.0, moving from "making it easier to do" to "how to do it better".