The audio streaming platform Spotify has announced an expansion of its partnership with Google, aiming to strengthen artificial intelligence services. By utilizing AI tools from Google Cloud, Spotify will enhance certain aspects of its platform. This collaboration will involve the use of large language models (LLMs) to understand patterns behind spoken content, thereby providing personalized recommendations. Spotify also hopes to leverage LLMs to better comprehend the breadth of its content library and to identify potentially harmful content through this technology. This move is intended to increase user engagement and create more attractive value. Although Spotify's approach to artificial intelligence is somewhat limited, the company aims to boost listener engagement through AI.