The enhancement of production efficiency through AI represents the 1.0 phase in the gaming industry, while the more advanced application of technology will lead the development of the 2.0 phase. Founder Hillary Mason shares the impact of generative AI on creativity, highlighting how the upgrade of tools and the lowering of the creative threshold bring about a transformation in production relations. In the party game battle, gaming companies motivate players to become producers by opening up their editors, and the evolution of UGC from content to new games has become an industry trend. The increase in productivity allows more players to participate in creation, yet gaming companies still need to play the role of facilitators, pushing the frontier exploration of combining creativity with content. The advancement of AI drives changes in the gaming industry, from improving production efficiency to transforming production relations, with players becoming creators, injecting new vitality into the gaming industry.