As AI becomes a new hot spot in technology and culture, some investors who previously focused on the consumer sector have found themselves in a position of advantage after shifting their investments to AI. They can leverage their past consumer brand resources to bring marketing orders to AI startups, enabling some AI companies to primarily profit by providing marketing services to brands. At the same time, large consumer enterprises like Coca-Cola are actively investing in AI companies to gain more optimized digital and marketing support. It seems that a symbiotic relationship has formed between AI companies and consumer brands, where each is intertwined with the other.