Mercedes-Benz showcases the new MB.OS operating system at CES 2024, providing a smarter automotive experience. The MBUX Virtual Assistant utilizes generative AI for more natural and personalized voice interactions. The system updates include 3D navigation, collaboration with audio systems, and other features, making MB.OS a powerful smart assistant. MB.OS is first implemented in the Mercedes-Benz CLA series and will gradually be rolled out to other models, reflecting the automotive industry's focus on intelligence and smart technology.