The demographic dividend and platform traffic benefits have basically come to an end, and past traffic strategies are no longer effective. The next phase should focus on customer management, using content marketing to attract new user growth and improve the repurchase rate of existing customers. This may be the marketing strategy with the highest ROI in the next era. Merchants need a complete, executable, and supervisable AI solution, while platforms should seize new emerging core application scenarios and rethink new business models.

Alibaba is fully committed to AI e-commerce by establishing the Taotian Group AI team. Pinduoduo's remarkably high efficiency raises concerns for Alibaba, prompting an urgent need to enhance efficiency. Pinduoduo's social e-commerce model disrupts traditional practices, presenting significant challenges for Alibaba. Both Alibaba and Pinduoduo highly value the application of large models in e-commerce. AI e-commerce has become a new battleground with intense competition between Alibaba and Pinduoduo.