Wall Street is closely watching Meta Platforms (META) for its aggressive push into artificial intelligence (AI) and its dominant position in digital advertising. The tech giant's early investments in AI infrastructure are seen as a strong engine for long-term growth, with some analysts even setting lofty price targets between $650 and $800 per share. Over the past year, Meta's revenue grew by 23% year-over-year, reaching $156.23 billion. Additionally, its operational efficiency remains impressive, boasting a return on equity of 36%.

The competition in TV software is shifting towards advertising. TV manufacturers are increasingly keen on leveraging TV operating systems (OS) for ad placements and user tracking, leading to bold new strategies such as advertising technology companies launching TV OS and displaying ads on TV screensavers. TCL, as a TV manufacturer, is set to premiere a series of shorts on its free streaming service. This marks the company's new attempt at monetizing TV users and film production, relying on generative AI and targeted advertising.

Perplexity AI recently announced that its publisher program has welcomed over a dozen new international media partners, marking a new stage in its integration with the news industry. New partners include ADWEEK, Los Angeles Times, Mexican Daily News, Stern, NTV, and Encyclopedia of World History, while also expanding the existing collaborations with Time Magazine, Fortune Magazine, and Der Spiegel. As part of the collaboration, Perplexity will work with publishers to enhance the attractiveness of the partnership.

Coca-Cola recently launched a Christmas advertisement generated by artificial intelligence, which faced strong opposition from netizens. The ad features a fleet of cherry-red trucks driving along a snow-covered road, delivering ice-cold Coke to customers in a festively decorated town. While the campaign showcases the future of commercial advertising, many consumers did not feel the festive spirit, criticizing the beverage brand's ad as 'garbage,' 'ugly,' and 'lazy.' The ad utilized Coca-Cola's artificial intelligence software, Real Magic AI, and included small print in the video.

AI search engine Perplexity officially launched its advertising program in the US market this week, creating a new model for search advertising. This highly anticipated AI company has successfully attracted several advertising giants, including Indeed, Whole Foods, Universal McCann, and PMG. Unlike traditional search advertising, Perplexity has innovated an advertising format that integrates into the AI interaction process. Advertisers can naturally incorporate questions in relevant contexts, such as how to use Indeed to optimize job search strategies.

TikTok recently announced that its AI-driven video generation tool, Symphony Creative Studio, is now fully available to all TikTok business users. This tool will provide advertisers and content creators with an unprecedented creative experience. This intelligent tool, which integrates video generation, transformation, and expansion functions, aims to help advertisers and creators overcome the bottleneck between creativity and production, making the video creation process simpler and more efficient. Users can access the full suite of features at no additional cost.

Recently, Ali Tongyi Qianwen officially responded to rumors regarding its advertising expenditure. Previously, there were online reports claiming that Tongyi Qianwen's advertising costs for the third quarter reached as high as 4.5 million, with 900,000 spent in the first 20 days of October. In response, Tongyi Qianwen issued a statement on Weibo denying these figures, stating that the actual advertising expenditure is far lower than what has been rumored.

At the global creative conference Adobe MAX 2024, Adobe launched its latest product - GenStudio, a brand new solution specifically designed for performance marketing. GenStudio is part of the Adobe GenStudio ecosystem and aims to help businesses achieve greater efficiency and personalized experiences in content creation and marketing processes. It optimizes every marketing stage comprehensively from content planning and creation to management, activation, and performance measurement.

Recently, TikTok launched an AI-driven advertising purchase tool called Smart+. This tool aims to simplify the advertising buying process by automating all operations from creative development to targeting and optimization. Smart+ is TikTok's response to Google's Performance Max and Meta's Advantage+. It uses artificial intelligence to handle heavy lifting tasks such as creating and delivering ads to drive conversions, leads, or app downloads. However, Smart+ also offers

Recently, the Federal Trade Commission (FTC) of the United States launched an enforcement action called 'AI Compliance Action,' suing five artificial intelligence companies accused of false advertising and fraudulent conduct. The FTC stated that these companies are charged with lying about the capabilities of their software or using AI technology to engage in illegal activities. Note: The image is AI-generated, and the image licensing provider Midjourney has reached a settlement with two of the sued companies, while the other three opted to go to court.

In this year's stock market, Meta, the parent company of Facebook, has stood out significantly, particularly among the so-called 'Big Seven' stocks. Except for Nvidia, Meta's performance is especially remarkable. Recently, Meta's stock price continued to rise during Monday's trading session, mainly due to a top Wall Street analyst raising their price target for the stock. Meta (Ticker: META) reached new highs in today's trading, reflecting overall strong market performance, and its market cap has increased this year.

Recently, the much-watched AI startup Perplexity AI, backed by Amazon founder Jeff Bezos, has been negotiating with several well-known brands, including Nike and Marriott International, to launch a 'Sponsored Q&A' advertising system by the end of the year. This system aims to challenge Google's dominance in the $300 billion digital advertising market. Based in San Francisco, Perplexity AI is developing a brand-new advertising model that allows brands to bid on 'sponsored questions.'

At the recent 'Accelerate' conference, Amazon introduced an artificial intelligence tool called 'Video Generator', which has sparked widespread attention in the industry. This tool can transform static product images into dynamic video content, opening up new possibilities for advertising marketing. Jay Richman, Vice President of Amazon Advertising, stated that the Video Generator is currently being tested among select advertisers in the U.S., particularly in 'Sponsored Brands' advertising campaigns. He emphasized that this is a significant innovation that harnesses generative AI to ignite creativity and bring value to advertisers and consumers.

Recently, Amazon began testing advertisements in its newly launched shopping chatbot, Rufus. This information was revealed through an update log released by Amazon. The company stated that in the future, users of Rufus will see some sponsored ads related to their searches during conversations. These ads will not only appear in the chat interface, but may also be accompanied by text generated by Rufus to help users better understand the ad content.