Coca-Cola recently launched a Christmas advertisement generated by artificial intelligence, which faced strong opposition from netizens. The ad features a fleet of cherry-red trucks driving along a snow-covered road, delivering ice-cold Coke to customers in a festively decorated town. While the campaign showcases the future of commercial advertising, many consumers did not feel the festive spirit, criticizing the beverage brand's ad as 'garbage,' 'ugly,' and 'lazy.' The ad utilized Coca-Cola's artificial intelligence software, Real Magic AI, and included small print in the video.

AI search engine Perplexity officially launched its advertising program in the US market this week, creating a new model for search advertising. This highly anticipated AI company has successfully attracted several advertising giants, including Indeed, Whole Foods, Universal McCann, and PMG. Unlike traditional search advertising, Perplexity has innovated an advertising format that integrates into the AI interaction process. Advertisers can naturally incorporate questions in relevant contexts, such as how to use Indeed to optimize job search strategies.

TikTok recently announced that its AI-driven video generation tool, Symphony Creative Studio, is now fully available to all TikTok business users. This tool will provide advertisers and content creators with an unprecedented creative experience. This intelligent tool, which integrates video generation, transformation, and expansion functions, aims to help advertisers and creators overcome the bottleneck between creativity and production, making the video creation process simpler and more efficient. Users can access the full suite of features at no additional cost.

Recently, Ali Tongyi Qianwen officially responded to rumors regarding its advertising expenditure. Previously, there were online reports claiming that Tongyi Qianwen's advertising costs for the third quarter reached as high as 4.5 million, with 900,000 spent in the first 20 days of October. In response, Tongyi Qianwen issued a statement on Weibo denying these figures, stating that the actual advertising expenditure is far lower than what has been rumored.

At the global creative conference Adobe MAX 2024, Adobe launched its latest product - GenStudio, a brand new solution specifically designed for performance marketing. GenStudio is part of the Adobe GenStudio ecosystem and aims to help businesses achieve greater efficiency and personalized experiences in content creation and marketing processes. It optimizes every marketing stage comprehensively from content planning and creation to management, activation, and performance measurement.

Recently, TikTok launched an AI-driven advertising purchase tool called Smart+. This tool aims to simplify the advertising buying process by automating all operations from creative development to targeting and optimization. Smart+ is TikTok's response to Google's Performance Max and Meta's Advantage+. It uses artificial intelligence to handle heavy lifting tasks such as creating and delivering ads to drive conversions, leads, or app downloads. However, Smart+ also offers

Recently, the Federal Trade Commission (FTC) of the United States launched an enforcement action called 'AI Compliance Action,' suing five artificial intelligence companies accused of false advertising and fraudulent conduct. The FTC stated that these companies are charged with lying about the capabilities of their software or using AI technology to engage in illegal activities. Note: The image is AI-generated, and the image licensing provider Midjourney has reached a settlement with two of the sued companies, while the other three opted to go to court.

In this year's stock market, Meta, the parent company of Facebook, has stood out significantly, particularly among the so-called 'Big Seven' stocks. Except for Nvidia, Meta's performance is especially remarkable. Recently, Meta's stock price continued to rise during Monday's trading session, mainly due to a top Wall Street analyst raising their price target for the stock. Meta (Ticker: META) reached new highs in today's trading, reflecting overall strong market performance, and its market cap has increased this year.

Recently, the much-watched AI startup Perplexity AI, backed by Amazon founder Jeff Bezos, has been negotiating with several well-known brands, including Nike and Marriott International, to launch a 'Sponsored Q&A' advertising system by the end of the year. This system aims to challenge Google's dominance in the $300 billion digital advertising market. Based in San Francisco, Perplexity AI is developing a brand-new advertising model that allows brands to bid on 'sponsored questions.'

At the recent 'Accelerate' conference, Amazon introduced an artificial intelligence tool called 'Video Generator', which has sparked widespread attention in the industry. This tool can transform static product images into dynamic video content, opening up new possibilities for advertising marketing. Jay Richman, Vice President of Amazon Advertising, stated that the Video Generator is currently being tested among select advertisers in the U.S., particularly in 'Sponsored Brands' advertising campaigns. He emphasized that this is a significant innovation that harnesses generative AI to ignite creativity and bring value to advertisers and consumers.

Recently, Amazon began testing advertisements in its newly launched shopping chatbot, Rufus. This information was revealed through an update log released by Amazon. The company stated that in the future, users of Rufus will see some sponsored ads related to their searches during conversations. These ads will not only appear in the chat interface, but may also be accompanied by text generated by Rufus to help users better understand the ad content.

Indian ad tech startup InMobi has announced the completion of $100 million funding, primarily from Mars Growth Capital, aimed at enhancing its AI capabilities and supporting future acquisitions. As a profitable company, InMobi collaborates with renowned brands like Mastercard and Samsung, actively exploring AI technology to enhance ad interactivity. It partners with thousands of app developers across over 50 countries, focusing on seamlessly integrating native advertising into content to improve user experience. Additionally, InMobi also owns Glanc.

Tom Hanks has issued a warning on social media, alerting the public to be cautious of fraudulent ads that misuse his image, pointing out that these ads are created using artificial intelligence to promote so-called miracle cures and wonder drugs. He emphasized that he is not associated with such ads or products and that genuine medical advice should come from professionals. Hanks' warning has raised concerns about the safety of celebrity and public figures' images, especially in the digital age where this misuse is becoming increasingly common. In response to this issue, Tennessee has passed the 'Image and Voice Safety Act' aimed at...

Perplexity AI plans to launch advertising for its search application in the fourth quarter, which has been downloaded over 2 million times and responds to more than 230 million queries each month, with U.S. query volume increasing eightfold in the past year. By partnering with media and content platforms, Perplexity has introduced a revenue-sharing model that allows publishers to earn revenue through its search engine. Perplexity has also announced the adoption of a CPM model as part of its advertising strategy, and expects to include categories such as technology, health, art, finance, and food and beverage.

Reddit has successfully acquired cognitive processing technology startup Memorable AI, marking its first major move since going public. Memorable AI leverages machine learning and generative AI to analyze human cognitive responses to advertisements, optimizing ad targeting and creativity to improve advertising effectiveness. The company's founders will join Reddit's leadership team, bringing a deep integration of cognitive science and AI technology. This acquisition will enable Reddit to offer more personalized and effective advertising solutions.

Perplexity recently announced a partnership with several well-known media outlets to jointly create a customized Q&A engine powered by artificial intelligence. The company's business director, Dmitry Shevelenko, revealed that this initiative has been in the works since January of this year, aimed at promoting the company's own development.

Bilibili has launched the 'AIGC Recommended Ad Titles' feature, which utilizes a large language model to generate creative ad titles based on keywords. This feature aims to quickly provide eye-catching and diverse titles to enhance advertising effectiveness. It has successfully produced hundreds of titles with daily consumption exceeding ten thousand, with the highest consumption reaching one hundred thousand and a cumulative exposure of over ten million. Bilibili is committed to continuous optimization, promising to offer more precise and targeted titles in the future to meet user needs and improve advertising performance. This feature not only simplifies the ad title creation process but also expands the creative space.