Today, well-known popular science blogger 'Three Dads Laboratory' announced via Weibo that Tencent's Yuanbao app has integrated DeepSeek technology and embedded advertising content in its answers. Screenshots shared by the blogger show that in the suggestions and reminders provided by the Yuanbao app to avoid pitfalls, users are explicitly recommended to compare prices and make appointments through legitimate platforms like 58 Daojia, as well as to inquire prices through Kuaihuishou or local legitimate recyclers. These suggestions have been criticized for potentially containing embedded advertisements.

The annual Super Bowl championship is considered a national holiday by Americans. The 59th Super Bowl in 2024 was held in New Orleans, where the Philadelphia Eagles achieved a stunning victory over the Kansas City Chiefs with a score of 40 to 22, shattering their opponent's dream of a three-peat. The Super Bowl is not only the annual championship game of the National Football League (NFL), but it is also a cultural event that draws the attention of billions. Since 2004, the Super Bowl has been held on the first Sunday of February every year. Americans gather to enjoy pizza, beer, and fried chicken while watching together.

Google's Gemini AI Assistant has not yet introduced advertising, but this may change in the future. During Alphabet's investor conference call, CEO Sundar Pichai mentioned that the company has 'very good ideas' regarding how to display advertising with Gemini in the future. While users currently access Gemini through either a free or paid subscription model, advertising could become part of the product. Pichai responded to a Wells Fargo analyst regarding G

Recently, a startup named Astral has attracted widespread attention for its proposal to use AI technology to flood Reddit with advertisements. Founder Savannah Feder demonstrated the rapid application abilities of this technology, which can quickly generate content similar to user discussions, quietly promoting clients' products. In a demonstration, Feder used AI-generated text to respond to a post about improving customer feedback capabilities, making the content appear authentic.

The fusion of generative artificial intelligence (AI) and marketing science is radically transforming the advertising industry. Despite some hesitation, more and more brands are beginning to recognize the immense potential of AI in creativity and operations. Iconic brands like Coca-Cola have already taken the lead by incorporating AI into their advertising campaigns. Coca-Cola used AI to remake its iconic ad "The Holidays are Coming," showcasing the technological advancements achieved in a short period of time. PetSmart Charities utilized AI to create vivid profiles of adoptable animals.

Wall Street is closely watching Meta Platforms (META) for its aggressive push into artificial intelligence (AI) and its dominant position in digital advertising. The tech giant's early investments in AI infrastructure are seen as a strong engine for long-term growth, with some analysts even setting lofty price targets between $650 and $800 per share. Over the past year, Meta's revenue grew by 23% year-over-year, reaching $156.23 billion. Additionally, its operational efficiency remains impressive, boasting a return on equity of 36%.

The competition in TV software is shifting towards advertising. TV manufacturers are increasingly keen on leveraging TV operating systems (OS) for ad placements and user tracking, leading to bold new strategies such as advertising technology companies launching TV OS and displaying ads on TV screensavers. TCL, as a TV manufacturer, is set to premiere a series of shorts on its free streaming service. This marks the company's new attempt at monetizing TV users and film production, relying on generative AI and targeted advertising.

Perplexity AI recently announced that its publisher program has welcomed over a dozen new international media partners, marking a new stage in its integration with the news industry. New partners include ADWEEK, Los Angeles Times, Mexican Daily News, Stern, NTV, and Encyclopedia of World History, while also expanding the existing collaborations with Time Magazine, Fortune Magazine, and Der Spiegel. As part of the collaboration, Perplexity will work with publishers to enhance the attractiveness of the partnership.

Coca-Cola recently launched a Christmas advertisement generated by artificial intelligence, which faced strong opposition from netizens. The ad features a fleet of cherry-red trucks driving along a snow-covered road, delivering ice-cold Coke to customers in a festively decorated town. While the campaign showcases the future of commercial advertising, many consumers did not feel the festive spirit, criticizing the beverage brand's ad as 'garbage,' 'ugly,' and 'lazy.' The ad utilized Coca-Cola's artificial intelligence software, Real Magic AI, and included small print in the video.

AI search engine Perplexity officially launched its advertising program in the US market this week, creating a new model for search advertising. This highly anticipated AI company has successfully attracted several advertising giants, including Indeed, Whole Foods, Universal McCann, and PMG. Unlike traditional search advertising, Perplexity has innovated an advertising format that integrates into the AI interaction process. Advertisers can naturally incorporate questions in relevant contexts, such as how to use Indeed to optimize job search strategies.

TikTok recently announced that its AI-driven video generation tool, Symphony Creative Studio, is now fully available to all TikTok business users. This tool will provide advertisers and content creators with an unprecedented creative experience. This intelligent tool, which integrates video generation, transformation, and expansion functions, aims to help advertisers and creators overcome the bottleneck between creativity and production, making the video creation process simpler and more efficient. Users can access the full suite of features at no additional cost.

Recently, Ali Tongyi Qianwen officially responded to rumors regarding its advertising expenditure. Previously, there were online reports claiming that Tongyi Qianwen's advertising costs for the third quarter reached as high as 4.5 million, with 900,000 spent in the first 20 days of October. In response, Tongyi Qianwen issued a statement on Weibo denying these figures, stating that the actual advertising expenditure is far lower than what has been rumored.

At the global creative conference Adobe MAX 2024, Adobe launched its latest product - GenStudio, a brand new solution specifically designed for performance marketing. GenStudio is part of the Adobe GenStudio ecosystem and aims to help businesses achieve greater efficiency and personalized experiences in content creation and marketing processes. It optimizes every marketing stage comprehensively from content planning and creation to management, activation, and performance measurement.