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At Amazon's annual devices and services event, the company officially launched its enhanced voice assistant, Alexa+. This new version not only improves voice interaction but also incorporates generative AI technology, making user interactions with Alexa more intelligent and convenient. Amazon demonstrated the ability to share documents with Alexa+, allowing it to extract key information and answer questions about those documents. Mara Segal, Alexa's project lead, showcased several real-world applications.