Microsoft and Walmart have teamed up to implement generative AI technology in a new e-commerce search feature. Walmart leverages Microsoft's Azure OpenAI large language model alongside its e-commerce data, similar to ChatGPT's search capabilities. The generative AI search simplifies the product selection process for users on e-commerce platforms, enhancing the shopping experience. The feature has already been launched in Walmart's iOS mobile application and is expected to create an industry value ranging from $40 billion to $660 billion. Walmart focuses on improving shopping efficiency and has previously introduced a one-click fitting feature on social e-commerce platforms.