AI Startup Friend Spent Over a Million Dollars on Subway Ads in New York
Eye-catching advertisements for the wearable AI device Friend have appeared in New York subway cars, attracting passengers' attention with a simple white design. CEO Avi Schifman revealed that the advertising investment exceeded $1 million, covering over 11,000 train car ads, 1,000 platform posters, and 130 city billboards, with a focus on the western areas of New York.