2023-12-13 15:37:05.AIbase.4.1k
Emburse Releases Data on Digital Advertising Spending, Company Shifts to Generative AI Investment
In the third quarter of 2023, corporate digital advertising spending decreased by 8% year-over-year. Despite the overall decline, ByteDance's advertising has doubled annually, while X Ads experienced a 31% year-over-year increase. The rise of generative artificial intelligence drove OpenAI to increase spending by 51% in the third quarter.
