Emburse Releases Data on Digital Advertising Spending, Company Shifts to Generative AI Investment
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Translated data:
Emburse releases digital advertising expenditure data for the third quarter of 2023, showing an 8% year-on-year decrease for businesses. Despite the overall decline, ByteDance's advertising revenue has doubled annually, and X's advertising revenue has increased by 31% quarter-on-quarter. The rise of generative artificial intelligence has driven OpenAI to increase its spending by 51% in the third quarter, marking a new direction in industry investment. Emburse maintains a stable foundation through online channels and new platform advertising, while also increasing investment in generative AI.
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