With the rapid development of artificial intelligence technology, deepfake content has gradually attracted widespread social attention. To address this emerging issue, California has introduced a series of new laws and regulations at the beginning of the new year, aimed at strengthening the regulation of deepfake content generated by artificial intelligence. These laws will affect social media platforms, content creators, and related industries, marking the entry of AI technology application regulation into a new phase. Note on image source: Image generated by AI, image licensed by Midjourney. One of the important laws expands the scope.

Google has launched a series of online safety measures aimed at eliminating deepfake content from search results, particularly explicit images without consent. When users request removal of such content, the system not only processes the specific item but also filters out related results and even removes duplicates. To prevent such content from appearing prominently in search results, Google has adjusted its ranking algorithm to prioritize high-q....

Google researchers warn that generative artificial intelligence (GenAI) is endangering the internet with fake content, as Google plays a dual role in this 'war of truth': both as a promoter and a creator. AI misinformation, such as absurd suggestions like 'gluing pizza' or 'eating stones', ultimately requires manual removal. Abuse methods include the manipulation of human likenesses and the fabrication of evidence, primarily aimed at influencing public opinion, fraud, or profit. Although the risks do not yet pose an existential threat, they are becoming increasingly severe, with misuse cases primarily consisting of routine operations that disrupt the normal use of systems, accounting for 90%.

["The traditional sports publication Sports Illustrated has been accused of using AI-generated fake content in its reporting.","The questionable content includes author details like 'Drew Ortiz' and 'Tanaka Sora', with biography descriptions that are clearly inaccurate.","The Arena Group, which owns Sports Illustrated, has a partnership with AI service provider AdVon Commerce.","There are concerns that Sports Illustrated is using AI technology to mass-generate fake content.","The Arena Group denies that the articles were generated by AI."]