Reebok collaborates with Futureverse to drive innovation in the fields of digital fashion and gaming. The partnership will focus on developing AI and blockchain-supported games and digital experiences. Reebok and Futureverse will launch the 'Reebok Impact' digital shoe experience, integrating AI technology and on-chain wearable devices. Futureverse is a blockchain gaming startup dedicated to building an open metaverse digital ecosystem. The CEO of Reebok stated that the partnership can transcend traditional innovation.