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In the face of an unclear global economic situation, CEOs in Australia and around the world are increasingly enthusiastic about investing in generative artificial intelligence (Gen AI). This is the result of KPMG International's annual CEO outlook survey. According to the survey, 58% of Australian CEOs and 64% of global CEOs believe that generative AI is an important area for investment. The report also indicates that despite economic challenges, CEOs are optimistic about the future growth of their companies.

Recently, KPMG released a survey report on corporate AI strategy for 2024, pointing out that there is a significant transformation in the investment and application of generative artificial intelligence (GenAI) by enterprises. According to this survey, corporate leaders have realized that simply investing in AI technology is not enough; they need to actively expand the use of GenAI to create new revenue sources and enhance investment returns.Image Source Note: The image was generated by AI, and