At the IFA 2024 exhibition, Intel announced the launch of the Lunar Lake processor series, aiming to reach a target of 100 million AI PC shipments by the end of 2025. Data shows that shipments of AI PCs equipped with Intel Core Ultra processors doubled in the second quarter of 2024, exceeding 15 million units. Canalys predicts that the share of AI PCs in the Windows PC market will increase from less than 10% in 2024 to 30% in 2025.

Intel has unveiled its first Lunar Lake mobile processor at the IFA conference, achieving Microsoft's Copilot+ performance targets. This chip offers up to 120 TOPS of AI computing power, significantly improving performance by 14% for core clock instructions and 68% for efficiency core performance, with graphics processing performance up about 50% compared to the previous generation. Compared to AMD, Lunar Lake performs similarly in graphics-intensive tasks like gaming but with approximately 30% lower power consumption. In terms of performance, it outperforms Qualcomm.