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Apple has released the MacBook Air series products featuring the M3 chip, which shows significant performance improvements and supports large memory capacity and AI functionalities. Apple's capability for practical AI applications remains in a cautious exploratory phase. AIPC has become a hot topic in the PC market, with major manufacturers introducing AI computers. Trends include the enhancement of Arm architecture, the mainstreaming of heterogeneous computing, and an increasing demand for edge AI.

Apple has launched the MacBook Air series equipped with the M3 chip, which features a neural network engine that is 60% faster than the M1 series. The MacBook Air can run optimized AI models locally. Apple CEO Tim Cook discussed the company's views on generative artificial intelligence, making AIPC a hot topic in the market. Future chips will see three major upgrade trends.

The 15-inch M3 MacBook Air has appeared on the Geekbench 6 benchmarking site with a single-core score of 3157 and a multi-core score of 12020, showing a significant improvement over the M2. The M3 features an 8-core CPU and a 10-core GPU, with a CPU clock speed of 4.05GHz, and offers memory options of 8GB, 16GB, and 24GB, along with a maximum storage capacity of 2TB. It comes pre-installed with macOS Sonoma and is available in multiple color options.

The benchmark results for the 2024 Apple MacBook Air have been released, showing a 20% increase in single-core performance compared to the M2. Pricing and configuration information for the new MacBook Air has also been revealed. The performance of the M3 chip is 60% better than that of the M1.

The new MacBook Air will launch in March and will feature the M3 chip. It will support Wi-Fi 6E and the design will not see significant changes. Apple plans to release the MacBook Air with the M3 chip around March 2024.

Apple plans to hold a spring special event in March this year to unveil the new MacBook Air, which will be upgraded to the M3 chip. The design of the new MacBook Air remains unchanged, with the main upgrades focused on performance. The new MacBook Air will feature the latest generation M3 chip, which offers significantly faster performance compared to previous versions. The M3 chip is built on a 3-nanometer process, providing more advanced performance than the prior M2 chip. The efficiency cores of the M3 chip are 30% faster than the M2 and 50% faster than the M1.

Ming-Chi Kuo expects Apple's MacBook shipments to decline by 25-35% year-over-year in the fourth quarter. He indicates that the total MacBook shipments for 2022 will see a significant drop of about 30% compared to the previous year. Kuo mentions that the MacBook faces challenges such as the end of work-from-home demand and decreased attractiveness of chip upgrades. He points out that if AI stocks are key suppliers for the MacBook, their performance should be monitored to see if it can offset the decline in MacBook shipments. Kuo advises a cautious outlook on AI stocks that serve as major suppliers for the MacBook.