Surveys show that 79% of senior marketing executives believe that using AI tools increases the return on investment for digital advertising strategies. 85% of marketing executives express confidence in AI tools, and 64% plan to integrate more tools into their workflows in the future. Among respondents, generative AI (such as ChatGPT) is the most popular technology, with 64% planning to incorporate more tools into their workflows. Despite the widespread use of AI tools among marketers, less than 10% are still not using them, citing concerns over data quality and technology.