McDonald's has announced the termination of its AI drive-thru ordering partnership with IBM, and plans to remove the technology being tested in over 100 restaurants by July 26, 2024. Since partnering with IBM in 2021, McDonald's has been testing the system in these restaurants.

A man successfully scammed free meals from McDonald's by using the AI chatbot ChatGPT to write fake complaints. The steps of the scam included searching for discarded receipts at McDonald's and crafting the complaints with the help of ChatGPT. This has raised public concerns about the negative impact on the restaurant. Podcast host Gage claims to have received as many as four free meal vouchers through one investigation. Commenters are worried that such scams could lead to a chain of negative reviews for McDonald's locations.

On December 15th, Lucas's AI Exploration House launched a fun challenge to depict McDonald's ten thousand years ago using ChatGPT. The video showcases the images of McDonald's stores from different eras, sparking heated discussions among netizens. The name of McDonald's from a million years ago was similar to 'Monkey', drawing attention to the details. UGC (User Generated Content) is emerging in brand creative marketing, allowing consumers to co-create new ideas with brands through AI tools. Such challenges are becoming popular among brands, highlighting the potential significance of user-generated content. In March of this year, Coca-Cola held the 'Creat Real M'

McDonald's announced a partnership with Google to deploy generative artificial intelligence in thousands of stores starting in 2024. The collaboration will involve hardware and software upgrades, including updates to several systems such as ordering kiosks and mobile applications. The goal is to optimize vast amounts of data through AI to provide a hotter, fresher food experience. The system will operate within the stores and be powered by Google Cloud to enhance the speed of management solutions. The statement emphasized improving restaurant operations but did not clarify whether it would lead to automation of jobs or impact employee positions.

In 2024, McDonald's will collaborate with Google to incorporate generative AI for optimizing global store operations. Hardware and software upgrades will include ordering kiosks, mobile applications, and more, aimed at providing faster and fresher food. The application of AI has sparked speculation about 'machines replacing humans', but McDonald's emphasizes the simplification of operations and the enhancement of customer experience. The system will utilize generative AI to process data, delivering hotter and fresher food services, though specific applications have not been detailed.