2023-12-01 11:07:48.AIbase.3.7k
Mastercard Launches AI Shopping Assistant 'Shopping Muse'
Mastercard has launched the AI shopping assistant 'Shopping Muse' based on the personalized platform Dynamic Yield. This service transforms consumer requests through dialogue and provides personalized gift suggestions. Shopping Muse will save time and enhance customer satisfaction, forming part of Mastercard's data and services strategy. Consumers can use non-traditional search terms, such as aesthetics and trends, to receive relevant product recommendations.