In 2023, iQIYI earned 2.8 billion with total revenue reaching 31.9 billion, a year-on-year increase of 10%. iQIYI's Non-GAAP operating profit for 2023 was 3.6 billion, up 68% year-on-year. Revenue from iQIYI's membership services reached 20.3 billion, reflecting a 15% year-on-year increase. iQIYI's ARM hit a record high of 15.98 yuan, and the application of AIGC in the film and entertainment sector has made progress.