California has passed new legislation AB1836, which requires explicit consent from the estates of deceased performers before creating AI replicas for various digital representations in films, television, and games. The law aims to enhance the protection of performers' rights in the era of artificial intelligence. The SAG-AFTRA union has expressed its support and is collaborating with AI companies Narrativ and ElevenLabs to establish a platform that allows actors to license their voice AI clones, ensuring control over how and where their likeness is used. This initiative will not only impact Hollywood.

The California Senate has passed Bill AB2602, aimed at protecting performers from unauthorized artificial intelligence digital replicas. It requires explicit consent before using a performer’s digital likeness. The bill is similar to SAG-AFTRA's contract from last year and extends protections to other performance forms such as video games, audiobooks, and advertisements, including non-union work. It passed both the House and Senate with strong support and will be reviewed again before being sent to the governor. SAG-AFTRA is also advocating for the federal 'No Fakes Act'.

The latest survey from the Game Developer Collective reveals the complex attitudes of game developers towards the application of generative AI. 30% of respondents expect AI to reduce development costs in the coming year, while 8% anticipate an increase in costs. Regarding quality, 17% of developers believe AI will enhance game quality, whereas 35% express concern over declining quality. Generative AI has sparked controversy in the gaming industry, with opponents arguing that it may cause greater environmental harm and lead to a decrease in product quality. In terms of application, 49% of developers have adopted it.

The actors' union SAG-AFTRA has signed an agreement with AI cloning startup Narrativ, allowing actors to legally license their voices for AI-generated audio advertisements. The agreement ensures that actors have the right to understand and reject brand proposals, set prices, and negotiate for fair compensation. SAG-AFTRA's benefit plans will receive a share of the advertising revenue, though the specific percentage has not been disclosed. This agreement aims to address the widespread dissemination of AI-cloned voices without authorization, following ongoing concerns within the AI industry.

A conflict has erupted between Hollywood actors and video game companies over actors' rights, focusing on the use of artificial intelligence in game production. Over 300 actors protested outside Warner Bros. studio due to stalled negotiations between SAG-AFTRA and major game developers regarding protections for actors in the AI era. SAG-AFTRA fears that advancements in AI could allow companies to replicate actors' voices and images without fair c....

SAG-AFTRA, in collaboration with Replica Studios, has approved the use of AI voice actors, triggering discontent within the global voice-over community. The agreement aims to create 'fair and ethical' digital voice replicas, potentially impacting the future of human voice actors. Voice-over stars have expressed their concerns on social media, and some key figures in the voice industry have even begun to speculate about the possibility of a second actors' strike.