Search AI Products and News

Recently, ERGO Innovation Lab and ECODYNAMICS conducted a study focusing on how insurance-related content is displayed in AI-driven search. The research analyzed over 33,000 AI search results and 600 websites, exploring the preferences of large language models (LLMs) such as ChatGPT when processing this content. The study found that LLMs tend to prioritize content that is easy to read, well-structured, and trustworthy, which closely aligns with traditional SEO strategies.

Comprehensive analysis of the functional features and user experience of the LLM SEO Monitor tool, learn how to enhance brand visibility in AI search engines like ChatGPT and Gemini through professional monitoring, and gain commercial value from AI search traffic.

Gain insight into how this revolutionary tool, LLM SEO Monitor, helps brands monitor their performance in AI assistant search results like ChatGPT and Google Gemini. Analyze core functionalities, compare pricing pros and cons, and learn how to use it to bring new competitive advantages to brands in the AI search era.

In today's generative AI-driven world, how brands perform in machine-generated search results is increasingly crucial. Israeli startup Brandlight recently announced a $5.7 million funding round to help businesses effectively influence how AI models perceive and represent their brands. Founded by CEO Imri Marcus, CTO Dvir Dvash, and COO Uri Gafni, the company attracted Cardumen Capital upon launch.

Wix has launched a new generative AI tool that can automatically create SEO-optimized blog posts and images, available to English-speaking users. This tool can recommend topics based on past content, automatically gather information to generate specific posts, provide SEO keyword suggestions, and allow users to create images through descriptions. Business users can connect their blogs with the Wix business solutions platform to enjoy services such as promotional emails. While this tool offers convenience, it may raise concerns about the proliferation of AI-generated content online. Wix has a precedent of engaging with AI.

Google has announced an update to its search quality policies aimed at combating SEO spam and the manipulation of search rankings using AI. The update is designed to eliminate the high ranking of low-quality or spammy websites in search results. Google will penalize websites that abuse technologies like artificial intelligence, thereby improving the quality of search results. This updated policy will address the issue of low-quality content being excluded from search results. This initiative aims to maintain search quality and user experience, and will affect the rankings of many websites.

In the internet era, text generators like ChatGPT have disrupted traditional SEO models. The founder of Content Growth successfully captured 3.6 million visits using AI tools, sparking controversy. The large-scale generation of articles using the AI text generator Byword has raised questions from users. The rise of AI content generation poses technical challenges and raises concerns about business ethics, calling for regulation.

Google has updated its SEO guidelines, shifting focus from 'human-written content' to 'user-focused content.' Google recognizes the significance of artificial intelligence in content creation but still emphasizes the need for original, valuable, and helpful content. Using AI-generated duplicate or low-quality content will still impact SEO rankings, so human editing remains necessary in the creation process.