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2024-01-19 11:48:02
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Google's Gen-AI Search Engine Dominates the Search Market, Capturing 84% of Search Queries
Google's Gen-AI search engine accounts for 84% of search queries, significantly impacting search traffic for brands and publishers. The Gen-AI search engine alters the landscape of search engine optimization by analyzing the context, sentiment, intent, and nuances of searches. Businesses are redefining their SEO strategies to focus not only on keyword optimization but also on the ownership of valuable information to enhance their operations.