The latest Google 'Helpful Content' update has raised concerns among website owners, with some claiming they have been pushed down in search results and experiencing a sharp decline in traffic. The update allows AI-generated content, which has sparked dissatisfaction among site owners who fear that Google is forcing publishers to produce AI-generated junk content or risk being penalized. Google has simplified its definition of 'helpful content' from 'content written for people by people' to 'content written for people.'