At the intersection of technology and creativity, Snap, the parent company of Snapchat, has once again showcased its innovative prowess. During the Snap Partner Summit held recently in Santa Monica, California, the company announced a series of exciting AI tool upgrades aimed at providing creators with a more powerful and intuitive content creation experience. The most notable new feature is 'Easy Lens.' This innovative tool allows creators to easily generate Snap's unique augmented reality (AR) objects, 3D effects, and characters through simple English descriptions.

The police in New Mexico, USA, used AI-generated images of a virtual 14-year-old girl to lure sexual offenders, aiming to investigate the protection of children from sexual exploitation on the Snapchat platform. This method has sparked discussions on ethics, legality, and AI ethics, particularly regarding the legality of AI-generated images, privacy rights, and consent issues. Legal experts point out that creating and using deepfake child sexual abuse material is illegal and concerning. Moreover, the requirement for real children's images as training datasets for AI-generated images raises concerns about children.

Snapchat has showcased its upcoming device-integrated AI model, which can alter the user's surrounding environment using augmented reality (AR) based on text prompts.

Snapchat Plus members can create and send images using the AI-generated image feature based on text prompts. Users can click the 'AI' button on the right side of the camera interface to select text prompts or predefined options, such as 'Future Disco' or 'Rocket Ready for Launch.' The new AI features include filling in backgrounds with AI to make the subjects of the photos appear farther from the camera, and adding theme transformations to photos via the 'Dreams' feature. Snapchat Plus members can receive one free package containing eight 'Dreams' per month.

Snapchat has announced the upcoming launch of augmented reality filters powered by ChatGPT. Developers can use the new beta version of LensStudio to create filters that incorporate ChatGPT. This new feature can also be used to create quizzes or random generators as major platforms roll out generative AI-powered creative tools.

Snapchat has introduced an AI selfie feature called Dreams, allowing users to generate selfie packs based on specific themes. Dreams is developed using open-source technology, with each artistic style created by Snapchat employees. With nearly 400 million daily active users, Dreams could be the first experience with AI selfies for millions of people.