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The Federal Communications Commission (FCC) has proposed a new rule requiring telemarketers to clearly disclose whether they are using artificial intelligence when making calls or sending messages. This rule aims to enhance the transparency of telemarketing practices, reduce the risk of fraud, and protect consumer rights. The FCC defines 'AI-generated calls' as those using computational techniques and machine learning methods to generate voice and text. The rule specifically provides exceptions for users with hearing or speech impairments, allowing the use of AI voice software for phone communication, but prohibits unsolicited advertisements and the charging of fees to the receiver.