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2024-02-06 16:09:27
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Coca-Cola's sports drink brand BodyArmor uses AI-generated images in Super Bowl ad
Coca-Cola's sports drink brand BodyArmor features AI-generated images in its Super Bowl advertisement titled 'Field of Fake', emphasizing the product's lack of additives through cultural commentary comparing real footage with AI-generated content. The ad will air in 20 U.S. markets and Canada.