Pixis AI Optimizer is an AI-powered, cross-platform optimization plugin that seamlessly integrates with major digital advertising platforms like Facebook and Google, enhancing the efficiency of your digital marketing campaigns. Through powerful bidding strategies, precise targeting, and creative ad optimization, it empowers marketers to achieve their advertising goals. Pixis AI Optimizer tracks, compares, and improves the performance of your ad campaigns across platforms like Facebook and Google. It analyzes billions of data points and runs experiments within your target audience. Based on the results, Pixis AI Optimizer acts as a supplement to your ad management account, providing recommendations for individual elements such as ad sets and ad campaigns. These actions include automatically targeting new, relevant audiences with high conversion potential and adjusting bids to achieve top rankings in search results. Through effective strategies, Pixis AI Optimizer can also deliver hyper-personalized target ads through an iterative process, enhancing CVR and lowering CPA. Pixis AI Optimizer records optimal bids and budgets to maximize your ad spend. It reduces reliance on campaign managers by adjusting and refreshing creatives based on audience past behavior or funnel stage. Pixis AI Optimizer identifies hidden audiences and explores unconventional targeting parameters to lower CAC and maximize ROI. Pixis AI Optimizer helps marketing teams run campaigns across multiple platforms using a single tool. It provides a comprehensive dashboard that not only manages execution but also combats ad fatigue and improves targeting. Detailed platform-level performance data and campaign comparison reports can be used to make informed, long-term strategic decisions.