Friz is an AI-powered social media management tool designed for direct-to-consumer brands. It helps create context-aware social media calendars and ads. The product encompasses four main functions: brand ideation & contextualization, brainstorming & editing content + ads, publishing & calendar management, and analytics. Users can opt for monthly or annual subscriptions, with a basic plan starting at $35 per month. This plan includes a detailed brand marketing strategy, unlimited AI content generation, automated post editing, content calendar management, social media content scheduling, and brand asset management. Additional features can also be added to enhance the subscription. Friz is beloved and utilized by companies worldwide.