Rendertone's product configurator is a 3D interactive tool that allows potential customers to explore products in a three-dimensional perspective. Users can zoom in to view details, customize colors, textures, and components. It helps businesses improve design accuracy by providing real-time visualization and customization, minimizing the need for physical prototypes. Furthermore, it simplifies the sales process by providing detailed product information, recommends premium features or complementary products during the configuration process, ultimately increasing customer satisfaction and reducing return rates. Studies show that AR and VR technologies, compared to traditional methods, can increase purchase intent by providing buyers with realistic visual experiences and reducing purchase uncertainty.