Sierra is a product centered around AI conversational agents, designed to empower consumers not only to obtain information but also to find solutions to their problems by combining organizational-specific knowledge with the extensive capabilities of modern AI models. Led by Bret Taylor and Clay Bavor, the team views AI agents as the new frontier of technology, akin to websites or cloud technologies of the past. Sierra's product design emphasizes modularity and minimalism to adapt to evolving content needs and technological advancements, while prioritizing transparency and openness.