CustomFit.ai is a no-code platform designed for marketers to conduct A/B testing, personalization, and pop-ups. It allows seamless execution of A/B tests on any page to identify the most effective factors for driving sales. Additionally, it enables users to add new content blocks, such as user-generated videos and recently viewed or purchased items, through a drag-and-drop interface, leveraging AI and machine learning to optimize conversion rates (CRO), increase revenue, and enhance sales strategies.