Project Concept is an AI-driven creative conceptualization and mood board tool launched by Adobe, designed to help creative professionals rapidly explore and iterate on creative concepts in the early stages of projects. It leverages Adobe's Firefly generative AI model, allowing users to mix images, transform asset areas, blend styles, and backgrounds. The product supports collaborative work and integrates seamlessly with Adobe Creative Cloud, ensuring smooth workflows with Photoshop, Illustrator, or Adobe Express. Project Concept also respects artists' work through Content Credentials technology, ensuring transparency in image sourcing and compliance with AI usage.