Pearl is a smart journaling app designed to simplify the journaling process through technology, enabling users to easily record and reflect on their daily lives. By recognizing users' emotions and needs, it helps them organize their thoughts, worries, and to-do lists. Pearl was founded by Emily and Lele, who discovered during the pandemic that journaling could aid people in better reflecting on and enjoying life. The main advantage of Pearl is that it makes reflection enjoyable and effortless, catering to the fast-paced modern lifestyle. The product is currently in its early stage, offering a free trial.