Simple AI is an AI phone assistant designed to help users automate phone calls for tasks like booking and scheduling appointments through advanced artificial intelligence technology. The significance of this technology lies in its ability to save users' time and enhance efficiency, particularly when contacting multiple businesses or service providers, allowing for quick access to available appointment slots. The product aims to provide convenient phone services that reduce the time users spend on phone communications. While specific pricing and positioning details are not provided on the website, the service is likely aimed at professionals and businesses requiring frequent phone interactions.